Executive Team
W. Bruce Knight
Founder & Chairman
Knight founded Advomas in 1986. He has a B.S. in Political Science from DePauw University and J.D. from Wayne State University. He has practiced law for more than 40 years with a focus on healthcare claims resolution.
Cheryl Korpela
Board President
Korpela has been an integral part of the Advomas team since 1988 and has over 30 years of experience in the healthcare industry. Her time as a caseworker for the Michigan Department of Human Services (DHS) gave her an unsurpassed understanding of how Medicaid and other government programs operate. She is essential in maintaining the standards for which Advomas is known.
Joel T. Keiper
Chief Executive Officer
Keiper joined Advomas in 2024 to help lead the company through its next wave of transformation, growth and innovation. For over 30 years he has led as a collaborative and results-driven executive with health systems, insurance companies, physician organizations, and private equity backed healthcare start-ups. He began his career with Deloitte Consulting, and since has served in C-suite roles for serval large organizations with a focus strategic planning, business development, mergers and acquisitions, turn-arounds and operational integration. A Michigan native, Joel graduated from Michigan State University with both finance and economics degrees before continuing his education at the University of Michigan where he earned his MBA and MHSA. Joel resides in Michigan with his wife and two daughters.
Jennifer K. Fischer
President
Fischer is continuing her father’s legacy, tirelessly advocating for people in need of healthcare financial assistance. She joined Advomas in 2009 after a successful career in international trade and manufacturing and holds a B.A. from the University of Michigan. Prior to her presidential position, she led and transformed several departments within Advomas: operations, business development and marketing. She was adopted in Southern California one year after Advomas’ incorporation and believes leading and shaping a positive culture of service for the next 40 years at Advomas as a minority & woman is her destiny. Fischer resides in Michigan with her husband, Jiri, and their two children, Jakub & Dasha.
Palmer Stevens
Chief Technology Officer
Stevens has been with Advomas since 2004. He is experienced with workflow automation, database design, systems integration, and full-stack software development. He has created and supervised numerous productivity tools along with automated data interfaces with CHAMPS, EPIC and other hospital systems. Stevens holds an MBA and an engineering degree from Tulane University.
Jon Mills
Vice President of Field Operations
Mills has been with Advomas since 2006 and is an expert in Medicaid policy, complex 3rd party payers, and denial management. Mills previously held the Director of Patient Services position, working directly with Advomas on-site Eligibility Specialists at numerous client locations across the country. Jon played an integral role leading the implementation of Advomas’ highly successful ER service. He holds a degree in Finance from Oakland University.
Kristen Burleson
Vice President, Health Plan Services
Burleson joined Advomas in 2024, bringing 20 years of experience in government-sponsored programs and quality improvement from a Health Plan within a large integrated health care system. She is an authentic leader with extensive experience building high-performing teams, maintaining strong relationships, and cultivating innovative solutions, along with her systems level thinking ability. Burleson remains focused on changing and disrupting healthcare alongside our Health Plan clients and is a fierce advocate for empowering others to positively make changes. She is a Certified Professional in Healthcare Quality (CPHQ) through NAHQ and holds a Healthcare Administration degree from Central Michigan University.
Penni Roberts
Vice President of Human Resources
Roberts has spent over 25 years in public and private sector leadership roles. She is proficient in virtually every HR and Finance function. Her energy and efficiency drive our daily operations. She holds a degree in Business Management and regularly volunteers in a variety of community outreach programs in Southeast Michigan and Northeast Ohio.
Kayla Ayers
Director of Health Plan Operations and Government Relations
Ayers joined Advomas in 2008 and has gained diverse experience in Medicaid, Medicaid policy and Medicare. Ayers is responsible for managing our Government Relations contract with MDHHS. She is currently serving as the Director of Health Plan Operations, converting members who are diagnosed with ESRD over to Medicare.
Stacy Gilbert
Director of Client Services
Gilbert joined Advomas in 2006. With a management background, she has been serving as the Director of Client Relations since 2018. Gilbert has experience with numerous hospital systems, workflow development and process excellence. She remains passionate about fostering strong client relationships that allow Advomas to best serve the community.
Steve Laseke
Director of Patient Services
Laseke has been with Advomas since 1997. He has 26 years of Medicaid experience and has extensive knowledge with Medicaid policy and procedures. Laseke has a B.A. in Communications from Oakland University. He has experience working with multiple hospital EMRs such as Epic, OnTrac, Star as well as CHAMPS and MIHP.
Patrick Pokorzynski
Director of Education
Pokorzynski joined Advomas in 2008. He previously served as an appeal specialist where he acquired diverse experience in Medicaid, Medicaid Policy and Medicaid appeals. Pokorzynski is currently responsible for training new employees and holding routine training sessions for all staff to keep them abreast of MDHHS policy. He also manages Advomas’ community partnership with MDHHS.
Donna Resseguie
Director of Commercial Insurance & MVA
Resseguie has been with Advomas since 2009 specializing in complex payer resolution. She is an industry expert in claim payments as well as handling eligibility issues that hospitals may face. She has extensive knowledge about MVA, COBRA, TPL, Medicare and Medicare MSP, COB, VA and Worker’s Compensation claims.
Alice Smith
Financial Controller
Smith joined Advomas in 2015. Previously, she spent 20 years with a Fortune 500 company as a Vice President in various financial and risk management roles. She has an MBA in Finance from Michigan State University.
Janice Sober
Director of Corporate Revenue
Sober has been with Advomas since 1996 as our Director of Corporate Revenue. She has years of business management and health care experience. Sober continues to show distinctive excellence in our organization as a respected leader with knowledge of auditing, collections, contract compliance, data analysis, receivables and streamlining processes. Sober is charitable to our Military families and an advocate for parents suffering the loss of a child.
Darnell Thompson
Director of Patient Services
Thompson has been with Advomas since 2005. He brings extensive expertise in MDHHS's Presumptive Eligibility program and is well-versed in Medicaid eligibility. Thompson excels in fostering client engagement and providing detailed monthly reports, delivering valuable insights for decision-making. With a BSW from Michigan State University, he remains passionately committed to ensuring equitable access to healthcare services, leaving a lasting impact on those he serves.